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RootsTech 2016

IS2578-W - HistoryLines: A case study in user-driven design (W)

Session Description

Do you have a stellar product idea that you're sure will make a real difference in the lives of customers? Give your idea a fighting chance for success in the real world by ensuring it meets users' needs and expectations...before you launch it or before you even start developing it. Discover how HistoryLines integrated user feedback from the very beginning to test designs, gather feature requirements, and to identify a true MVP (Minimum Viable Product)...and learn how to do it on the cheap! We'll provide answers to important new product questions based on our experience developing and launching HistoryLines, including: What are the risks of developing and launching a product without seeking plenty of user feedback? What are the surprising benefits from early user insights? What are some clever and inexpensive ideas for gathering user feedback throughout the product development process? How do you decide how much users are willing to pay for your product?


Session Speakers
Additional Information
Business
Beginner
Traditional Class Session
30 minutes