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RootsTech 2016

IS2557 - DIY Small Business Guerrilla Marketing Strategies

Session Description

You probably didn’t start your genealogy business because you love marketing, right? But marketing is key to building your customer base and thriving in a competitive world. Three leading genealogy entrepreneurs will come together in this panel session to dish on the do-it-yourself guerrilla marketing strategies they have employed with successful results. This session will be packed with ideas you can put in to practice right away in the areas of audience development, social media, content marketing, search engine optimization, and more. Press releases just don’t cut it anymore. Come pack your tool belt with proven strategies that will bring customers to you. Our panel will include: Lisa Louise Cooke, international speaker, author and founder of the genealogy multi-media company Genealogy Gems. Allison Dolan, Publisher of Family Tree Magazine, the #1 genealogy magazine in the U.S. Jenna Mills, Founder and Administrator of the Genealogists Marketing Sourcebook Facebook group, and is author of the Desperately Seeking Surnames blog.


Session Speakers
Additional Information
Business
Beginner
Panel
30 minutes