Are you launching your startup correctly? Many entrepreneurs with a great idea for the family history/genealogy industry are still practicing entrepreneurship the old-fashioned way, which is coming up with an idea, raising money, building a product, and then finding no one wants the product. The lean startup revolution in worldwide entrepreneurial theory and practice emanating from Silicon Valley with proponents like Steve Blank, Eric Ries, Alex Osterwalder, Ash Maurya, and others have turned the sequence upside down and they have introduced a repeatable process to launching new ventures. Former Brigham Young University professor of entrepreneurship John Richards, whose own entrepreneurial ventures include a company that went public and who is also an investor in hundreds of startups, will show you how today's successful entrepreneurs nail their business models in order to make scaling them faster and cheaper. This session will provide a comprehensive overview on how it's done.