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RootsTech 2016

IS0949-W - Get Your Startup Taken Seriously by a Big Company (W)

Session Description

You may be certain that your new company's product is exactly the solution Big Companies need, but how do you convince their skeptical teams not only that they need you, but also that they can trust your team to execute? A technology executive with years of experience at numerous Fortune 500 companies shares her secrets about what she is looking for and why she (and people like her) turn down most small companies to which they're introduced. This talk will include a thorough breakdown of the stages in approaching a Big Company and how to present your company’s story in the best possible light every step of the way. The talk will conclude with a reality-check about whether it is the right time or the right strategy for taking your company in this direction. Part tactics, part strategy, and part analysis, this talk is indispensable for any start-up executive whose business plan requires strategic partnerships to scale.


Session Speakers
Additional Information
Business
Beginner
Traditional Class Session
30 minutes